Peak Seven Founder and CEO has been a leading creative and “idea guy” for over two decades. After earning a degree in graphic design technology, Darren began as a creative artist and eventually lead illustrator for auto racing giant NASCAR/International Speedway Corp. Darren spearheaded creative branding and advertising efforts for large-scale events and facilities like the Daytona 500, Pepsi 400, Talladega Superspeedway and Daytona International Speedway.
In 1990, Darren relocated to South Florida and served as Art Director for a large commercial printer. By forming strong relationships with advertising agencies and major corporate partners, Darren became well-versed in the invaluable principles of corporate marketing strategy and implementation, targeted messaging campaigns, branding, and creative advertising. Darren embraced his entrepreneurial spirit by forming his own independent, full-service advertising agency in 1994. Darren sold the company in 1998 to pursue his latest venture…Peak Seven.
Darren made two acquisitions in 2022 of Bigfootweb.com in Denver and Iluma Agency in Miami. Both brought more talent and industry expertise to the group of companies.
Darren created Peak Seven Advertising with the core capabilities of traditional advertising and concepts along with a focus on establishing clients a strong brand in the digital space by delivering strategy, concepts, and lead-generation solutions. From the dot-com era through the real estate explosion, Darren has built and launched successful branding campaigns for some of the world’s leading names, including Honda, Toyota, Shell Oil, W Hotels, Waldorf Astoria, BE Aerospace, Northrop and Johnson, Monterey Boats, Ferretti Group, and K. Hovnanian Homes and Lennar Homes. Peak Seven has also developed proprietary, targeted online solutions for large technology companies like AT&T, Comcast, and Dish Network.
Darren’s career has left him with a breadth of knowledge and success across multiple industries, markets, and media. With hundreds of awards and judging/speaking engagements, Darren always seeks the next creative challenge.
View our award-winning creative and technology: www.peakseven.com www.bigfootweb.com www.ilumaagency.com
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