Matt brings over 20 years of experience in commercial and marketing roles within the marine coatings industry and is a passionate advocate for the yachting segment. Throughout his career, he has led successful new product introductions into the superyacht segment, including innovative products like lower VOC high gloss topcoats and advanced spray fillers that provide faster application times. He has also spearheaded impactful brand campaigns that resonate with the marine industry. Matt brings a wealth of hands-on knowledge about marketing, sales, regulations, trends, and other challenges affecting the marine industry.
As Director of Strategic Marketing for Pettit Paint, a brand of MRT, he is responsible for strategy development and implementation, brand engagement, and messaging. His passion and drive is to deliver innovative, and practical solutions for yacht owners, builders, and applicators through training, outreach, new product developments, and brand awareness that enhance customer engagement through multi-channel messaging, sponsorships, events, and promotional opportunities.